{"id":836,"date":"2024-07-04T11:03:49","date_gmt":"2024-07-04T11:03:49","guid":{"rendered":"https:\/\/linkedtips.com.tr\/our-training\/linkedin-company-page-content-management-training\/"},"modified":"2024-07-31T13:50:11","modified_gmt":"2024-07-31T13:50:11","slug":"linkedin-sirket-sayfasi-ve-icerik-yonetimi-egitimi","status":"publish","type":"our-training","link":"https:\/\/linkedtips.com.tr\/tr\/our-training\/linkedin-sirket-sayfasi-ve-icerik-yonetimi-egitimi\/","title":{"rendered":"LinkedIn \u015eirket Sayfas\u0131 ve \u0130\u00e7erik Y\u00f6netimi E\u011fitimi"},"content":{"rendered":"<p><b>LinkedIn&#8217;in B2B pazarlamada 1 numaral\u0131 platform oldu\u011funu biliyor muydunuz?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sosyal medya g\u00fcn\u00fcm\u00fczde en de\u011ferli kitle ileti\u015fim arac\u0131 olarak konumland\u0131r\u0131l\u0131rken, markalar\u0131n ileti\u015fim y\u00f6netimini ger\u00e7ekle\u015ftirmesi ve kitlelere ula\u015fmas\u0131 b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Dijital pazarlaman\u0131n en \u00f6nemli par\u00e7as\u0131 olan sosyal medya y\u00f6netiminde ba\u015far\u0131l\u0131 olmak isteyen \u015firketler bunu ancak do\u011fru strateji ve do\u011fru ara\u00e7larla ba\u015farabiliyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00fcnyan\u0131n en b\u00fcy\u00fck profesyonel platformu olan LinkedIn, her \u00f6l\u00e7ekteki ve sekt\u00f6rdeki kurulu\u015flar\u0131n pazarlama stratejilerini uygulayabilece\u011fi \u00f6nde gelen platformlardan biridir. Bu platformda iyi bir pazarlama y\u00f6netimi, markan\u0131z i\u00e7in marka bilinirli\u011fi ve sadakati olu\u015fturman\u0131za, \u00fcr\u00fcn ve hizmetleri tan\u0131tman\u0131za ve markan\u0131z i\u00e7in uzun vadeli profesyonel ili\u015fkiler kurman\u0131za yard\u0131mc\u0131 olur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fletmeler aras\u0131 (B2B) al\u0131c\u0131lar\u0131n en az %75&#8217;i sat\u0131n alma kararlar\u0131n\u0131 desteklemek i\u00e7in sosyal medyay\u0131 kulland\u0131\u011f\u0131ndan, B2B pazarlamas\u0131nda en y\u00fcksek getiri sa\u011flayan platform olan LinkedIn&#8217;i g\u00f6rmezden gelmek b\u00fcy\u00fck bir stratejik hata olacakt\u0131r.<\/span><\/p>\n<p><b>Peki LinkedIn pazarlama faaliyetlerinizi uygulamak i\u00e7in neden en \u00f6nemli platformdur?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B2B pazarlama faaliyetleri i\u00e7in en uygun platformdur, \u00e7\u00fcnk\u00fc LinkedIn&#8217;de 50 milyondan fazla \u015firket bulunmaktad\u0131r ve 5 \u00fcyeden 4&#8217;\u00fc karar vericidir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn, potansiyel m\u00fc\u015fteri olu\u015fturmada di\u011fer platformlardan %225 daha etkilidir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130\u015fletmeden i\u015fletmeye (B2B) al\u0131c\u0131lar\u0131n %50&#8217;si sat\u0131n alma karar\u0131 vermeden \u00f6nce LinkedIn&#8217;i kullan\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sosyal medya platformlar\u0131ndan B2B \u015firketlerinin web sitelerine gelen trafi\u011fin %46&#8217;s\u0131 LinkedIn&#8217;den gelir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn Kampanya Y\u00f6netimi arac\u0131nda &#8216;hedef kitle&#8217; ile t\u0131klama oran\u0131 %37 artar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pazarlama y\u00f6neticilerinin %91&#8217;i i\u00e7in LinkedIn, kaliteli i\u00e7eri\u011fe eri\u015fmek i\u00e7in en iyi platformdur.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn \u015firket sayfalar\u0131 Google gibi arama motorlar\u0131nda SEO&#8217;ya g\u00f6re s\u0131raland\u0131\u011f\u0131ndan, do\u011fru anahtar kelimeleri kullanarak \u00fcr\u00fcn ve hizmetlerinizin internetteki bulunabilirli\u011fini art\u0131rabilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hem \u00fccretsiz hem de \u00fccretli LinkedIn pazarlama \u00e7\u00f6z\u00fcmlerinin sundu\u011fu detayl\u0131 analizler sayesinde pazarlama faaliyetlerinizin performans\u0131n\u0131 \u00f6l\u00e7ebilir, hedef kitlenizi neyin etkiledi\u011fini daha iyi anlayabilir ve ula\u015faca\u011f\u0131n\u0131z veriler sayesinde stratejinizi y\u00f6nlendirebilirsiniz.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>LinkedIn \u015eirket Sayfas\u0131 ve \u0130\u00e7erik Y\u00f6netimi E\u011fitimi ile neler \u00f6\u011freneceksiniz?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Markan\u0131z\u0131n dijital pazarlama stratejileri do\u011frultusunda LinkedIn \u015firket sayfan\u0131z\u0131n i\u00e7eri\u011fini y\u00f6neterek marka bilinirli\u011fi ve m\u00fc\u015fteri edinimi gibi hedeflerinize nas\u0131l ula\u015faca\u011f\u0131n\u0131z\u0131 \u00f6\u011freneceksiniz.<\/span><\/p>\n<p><b>E\u011fitim Konular\u0131<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn Nedir ve Ne Yapar?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn&#8217;e Rakamlarla Daha Yak\u0131ndan Bak\u0131\u015f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn&#8217;de \u0130\u00e7erik Olu\u015fturma ve Etkile\u015fimli \u0130\u00e7erik:<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn&#8217;de \u0130\u00e7erik Olu\u015fturma Neden \u00d6nemlidir?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">5 Ad\u0131mda \u0130yi LinkedIn \u0130\u00e7eri\u011fi Olu\u015fturma<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn&#8217;deki \u0130\u00e7erik T\u00fcrleri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn&#8217;deki \u0130\u00e7eri\u011finizin Etkile\u015fimini Art\u0131rman\u0131n Yollar\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn \u0130\u00e7eri\u011finizde #Etiketler (Hashtag&#8217;ler) Nas\u0131l Kullan\u0131lmal\u0131d\u0131r?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn&#8217;de En \u00c7ok Kullan\u0131lan Etiketler<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn \u0130\u00e7eri\u011finiz Hakk\u0131nda Dikkat Edilmesi Gereken \u00d6nemli Noktalar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn&#8217;de Etkile\u015fim Kurman\u0131n En \u0130yi 5 Yolu<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bireysel Profiller \u0130\u00e7in \u00d6rneklerle \u0130\u00e7erik Fikirleri ve \u00d6nerileri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn \u015eirket Sayfas\u0131 Nedir?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Neden Her \u015eirketin Bir LinkedIn \u015eirket Sayfas\u0131 Olmal\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn \u015eirket Sayfas\u0131 Olu\u015fturmak \u0130\u00e7in Ad\u0131mlar ve \u0130pu\u00e7lar\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn \u015eirket Sayfas\u0131 \u00d6\u011feleri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u015eirket Sayfas\u0131 Bilgileri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u015eirket Sayfas\u0131 Hakk\u0131nda<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u015eirket Konum Bilgileri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u015eirket Sayfas\u0131 #Etiketleri (Hashtag)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u015eirket Sayfas\u0131 Banner \u00d6rnekleri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn Vitrin Sayfas\u0131 Nedir ve Nas\u0131l Kullan\u0131l\u0131r?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn Vitrin Sayfas\u0131 Nas\u0131l Olu\u015fturulur?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn Vitrin Sayfas\u0131 \u00d6rnekleri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn \u015eirket Sayfas\u0131nda Hangi \u0130\u00e7erikler Payla\u015f\u0131labilir?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130\u00e7erik \u00d6nerileri \u00d6zelli\u011fi Nedir? LinkedIn \u015eirket Sayfas\u0131 H\u0131zl\u0131 Eylem Plan\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Basit \u0130\u00e7erik Payla\u015f\u0131m Form\u00fclleri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130\u00e7erik Payla\u015f\u0131m\u0131nda \u00d6nemli Noktalar:<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130\u00e7erik Payla\u015f\u0131m \u00d6rnekleri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cPin to Top\u201d \u00d6zelli\u011fi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201c\u00c7al\u0131\u015fanlar\u0131 Bildir\u201d \u00d6zelli\u011fi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130\u00e7erik Y\u00f6netiminin Faydalar\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do\u011fru \u0130\u00e7erik Stratejisi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn \u015eirket Sayfas\u0131 Analizi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn \u015eirket Sayfas\u0131 Takip\u00e7ilerini Art\u0131rman\u0131n Yollar\u0131:<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cBa\u011flant\u0131lar\u0131 Davet Et\u201d \u00d6zelli\u011fi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u015eirket Sayfalar\u0131 \u0130\u00e7in \u0130\u00e7erik Fikirleri ve \u00d6rnekleri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00d6rnek \u015eirket Sayfalar\u0131n\u0131 \u0130nceleme<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kapatma ve Sorular\u0131 Cevaplama<\/span><\/li>\n<\/ul>\n<p><b>E\u011fitime Kimler Kat\u0131lmal\u0131?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn&#8217;de marka bilinirli\u011fini art\u0131rmak isteyen t\u00fcm profesyoneller, i\u015fletme sahipleri, dijital pazarlama ve sosyal medya profesyonelleri kat\u0131labilir.<\/span><\/p>\n<p><b>E\u011fitim ne kadar s\u00fcr\u00fcyor?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">E\u011fitimimiz toplam 4 saat olup, her biri 2 saatlik 2 oturumda ger\u00e7ekle\u015ftirilmektedir.<\/span><\/p>\n<p><b>E\u011fitim nas\u0131l ger\u00e7ekle\u015ftiriliyor?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">E\u011fitimimiz online olarak ger\u00e7ekle\u015ftirilmektedir.<\/span><\/p>\n<p><b>Sertifika ve Kaynak Payla\u015f\u0131m\u0131<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E\u011fitimimiz sertifikal\u0131d\u0131r ve sizin i\u00e7in \u00f6zel olarak haz\u0131rlanan \u00e7evrimi\u00e7i sertifika e\u011fitim sonunda size teslim edilir. Sertifikaya ek olarak, &#8216;Kurumsal LinkedIn \u015eirket Sayfas\u0131 Y\u00f6netimi El Kitab\u0131&#8217; ve bir\u00e7ok ilgili kaynak sizinle payla\u015f\u0131l\u0131yor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8216;LinkedIn \u015eirket Sayfas\u0131 ve \u0130\u00e7erik Y\u00f6netimi E\u011fitimimiz&#8217; i\u00e7in bir teklif almak \u00fczere bizimle ileti\u015fime ge\u00e7in.<\/span><\/li>\n<\/ul>\n<p><b>LinkedIn\u2019in potansiyelini hemen ke\u015ffedin!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bireysel ve kurumsal d\u00fczeyde say\u0131s\u0131z f\u0131rsat\u2026<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-836","our-training","type-our-training","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/linkedtips.com.tr\/tr\/wp-json\/wp\/v2\/our-training\/836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/linkedtips.com.tr\/tr\/wp-json\/wp\/v2\/our-training"}],"about":[{"href":"https:\/\/linkedtips.com.tr\/tr\/wp-json\/wp\/v2\/types\/our-training"}],"wp:attachment":[{"href":"https:\/\/linkedtips.com.tr\/tr\/wp-json\/wp\/v2\/media?parent=836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}